NOVA Integrations

Connect your favorite tools and systems effortlessly

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Integrating new technologies into your existing systems shouldn’t be a hurdle—it should be a leap towards greater efficiency and enhanced customer service. That’s the philosophy behind SmartAction’s approach to integration.

With ease and efficiency at the forefront, we offer a broad spectrum of connection possibilities with third-party systems and telephony platforms. Throughout our 100+ deployments, we’ve honed our expertise, establishing seamless integrations with industry leaders in CCaaS and UCaaS platforms, including Genesys, NiCE inContact, Avaya, Talkdesk, and Five9, ensuring compatibility regardless of the platform you use.

Enhanced CX
Streamline Operations
Real-time Data

After 20 years of building deployments, we’ve established integrations with industry-leading contact center platforms, such as RingCentral, Avaya, NICE and more. Whether you’re using a popular solution or a niche platform, we’re CCaaS and UCaaS agnostic so we have you covered.


Our RESTful API provides the flexibility and freedom you need to integrate our AI virtual agent seamlessly into your existing infrastructure. Whether you’re looking to customize functionality or streamline workflows, our APIs make it easy to connect with your preferred platforms.


We understand the importance of a smooth integration process. Our team of experts will work closely with you to ensure a seamless transition and minimal disruption to your operations.


Our telephony experience is extensive so we easily navigate telephony connections that may otherwise trip up others. We support PSTN and SIP, including SIP and SIP TLS, and can also utilize SIP over MPLS circuits.

Integrations at Work


Seamless Integration with Third-Party Systems


Versatile Telephony Platform Compatibility

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Custom Integrations for Unique Needs

SmartAction’s platform is designed to work harmoniously with an array of third-party systems, ensuring your transition to AI-enhanced customer service is smooth and efficient. From Customer Relationship Management (CRM) systems like Salesforce, SAP, and Oracle, to Content Management Systems (CMSs) and Enterprise Resource Planning (ERP) solutions, SmartAction facilitates seamless data exchange and functionality across your business’s critical software. This integration capability ensures that your customer service operations are both dynamic and deeply integrated with your core business processes.

In today’s varied communication landscape, flexibility is key. SmartAction’s solutions are compatible with a broad spectrum of telephony platforms, including Voice over Internet Protocol (VoIP), Public Switched Telephone Network (PSTN), and mobile systems. This versatility allows for uninterrupted, high-quality customer service interactions across different channels, ensuring that your business remains connected to your customers, no matter how they choose to reach out.

Every business is unique, with specific needs and challenges that off-the-shelf solutions can’t always address. SmartAction shines in its capacity to develop custom integrations tailored to the distinct requirements of your operation. Whether you’re looking to enhance specific functionalities, connect disparate systems, or streamline complex workflows, our team of experts works closely with you to create bespoke solutions that elevate your customer service and operational efficiency. With SmartAction, your vision for an integrated, AI-powered customer service ecosystem becomes a reality.

SmartAction’s Integration Process:
A Step-by-Step Guide

1 (3)

Collaboration Initiation:

Begin by establishing a partnership with your technology teams to navigate the integration process seamlessly.

2 (2)

Data and Fields Identification:

As part of our application design phase, we’ll work together to identify the specific data or fields required from your system for a tailored solution.

3 (2)

API Review:

We’ll assess your available APIs to determine which ones can be utilized for the integration, ensuring a smooth connection between systems.

4 (2)

Specs Provision for Non-API Systems:

In cases where APIs are not available, we’ll provide you with detailed specifications for the necessary fields and formats, facilitating the design completion.


Third-Party Integration Analysis:

For existing third-party integrations (e.g., Salesforce or other CRMs), we’ll leverage our experience to guide the process, having likely navigated similar integrations before.


Preparation and Planning:

Based on the information gathered and our expertise, we’ll outline the next steps, ensuring all parties are prepared for a successful integration.


Execution and Testing:

With a clear plan in place, we’ll proceed with the integration, followed by rigorous testing to ensure everything operates as expected.


Final Review and Launch:

After successful testing and any necessary adjustments, we’ll conduct a final review before officially launching the integrated solution.

Want to hear more? Schedule a demo with us.

#1 Rated AI-Powered Virtual Agents for Contact Centers

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Most contact centers have an over-reliance on live agents for even the most repetitive and rudimentary calls and chats. With cloud-based virtual agents, you can automate conversations your live agents are handling today without sacrificing an ounce of CX.

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