SmartAction + TechStyle = A Conversational AI Partnership at its Best
While the summer sun shone down on the Vegas strip, SmartAction’s CMO, Brian Morin, stood in front of an audience at Customer Contact Week showcasing how SmartAction’s technology and expertise in customer experience have helped TechStyle Fashion Group see impressive ROIs such as $1M in a quarter in headcount costs.
Aarde Cosseboom, Senior Director of GMS Technology, Analytics, and Product at TechStyle, saw the value in a partnership with a company dominating the conversational AI space early on in his role. He was convinced that AI-powered virtual agents were the way to go with the challenges they were facing. Seasonal volume spikes, coupled with the cost and difficulty of finding, hiring, and training agents, led Aarde to pursue automation without sacrificing customer experience. After flying out executives to partake in a hard day’s work in one of TechStyle’s call centers based in the Philippines, the higher-ups were also of the same mind. Enter SmartAction.
In the live session below, Brian and Aarde talk about TechStyle’s journey with SmartAction, give insight into the calls that are now automated with intelligent virtual agents, and tackle the build vs. buy debate that enters every new adventurer’s mind when taking their first steps into automation for the contact center. You’ll learn about the latest trends being tackled in the conversational AI space, along with what makes automation successful and how you can apply it to your journey.
