The Evolution of Customer Service AI: How SmartAction’s Brand Refresh is Setting New Industry Standards
At SmartAction, we believe in the power of change. It’s not just about adapting to the evolving market; it’s about leading the charge. Today, we are excited to share with you a significant milestone in our journey — the launch of our brand refresh. This isn’t merely a change in our logo or colors; it’s a reflection of our growth, our learning, and our renewed commitment to delivering outstanding AI-powered customer service solutions.
Listening to Our Customers: The Genesis of Change
The idea of a brand refresh started where all great ideas do — with our customers. Over the past few years, we’ve listened. Whether it was feedback from Contact Center Directors, IT Managers, or C-level executives, every piece of feedback was a precious gem, helping us sculpt a better version of ourselves. This brand refresh is a testament to our commitment to not just hear, but to listen and act on the feedback we receive.
New Mission, Vision, and Values: A Reflection of Our Core
Our new mission statement, “to deliver the most exceptional, personalized automated experiences,” is more than words. It’s a promise — a promise to craft solutions that resonate with our clients and their customers. Our vision, too, has evolved. We aim to revolutionize customer interactions, liberating brands from outdated service models and setting new standards of excellence.
Our values have always been the cornerstone of our operations. With Quality Innovation, Steadfast Positivity, Genuine Grit, Empathic Concern, and Tenacious Accountability, we are not just redefining our goals but also how we achieve them.
Innovation at the Heart
As Ashley Bard, our Head of Marketing, puts it, “This brand refresh showcases our evolution. It’s a visual and strategic alignment with our innovative spirit.” Our solutions have always been at the forefront of AI technology. With our conversational AI platform and our proprietary intent-building process, we’ve cut virtual agent design and deployment time by 85%, offering our clients not just speed, but unparalleled efficiency and effectiveness.
A Commitment to Our People and Products
Our CEO, Kyle Johnson, emphasizes that this refresh is about more than just external perceptions. “It’s a reaffirmation of our commitment to our people and our products. We’re ensuring that as we grow, our focus on empathy, innovation, and customer satisfaction remains unwavering.”
This commitment extends to our wide range of industries served — from automotive to healthcare, and to our diverse use cases like scheduling, emergency services, and account management. We’re not just providing a service; we’re offering a partnership.
The Impact on Our Clients
The essence of our brand refresh is best felt in the experiences of our clients. With our reinvigorated approach, clients across industries — from retail to financial services — are experiencing the SmartAction difference. Faster deployment times, tailored AI solutions, and proactive monitoring are just the tip of the iceberg. Our clients are seeing tangible improvements in efficiency, customer satisfaction, and ultimately, their bottom lines.
Looking Ahead
This brand refresh is not the end but a new beginning. We’re moving forward with a clear vision and a renewed energy. We’re not just adapting to the future; we’re creating it. Our journey of innovation and excellence continues, and we’re excited for what lies ahead.
Our new look and renewed mission are a bold statement of who we are and where we’re headed. We’re more than just a provider of AI solutions; we’re a partner in your success. We invite you to join us on this exciting journey, to experience the new SmartAction, and to see for yourself how we’re transforming customer service through innovation, dedication, and an unwavering commitment to excellence.
If you want to build an efficient and effective contact center, we can help. Companies that are building automation the right way into their customer support processes are making big gains in business today. We can show you where you can design automation into your IVR and chats, as well as other operational efficiencies. Reach out today.
